This commercial will allow millions to see the sports sedan from Kia for the first-time.
In the Super Bowl commercial for Kia’s new sport sedan, the brand will be promoting the Steinger with one of the most prominent names in motorsports. The 30-second teaser titled “Feel Something Again” gives a glimpse of what you can expect to see when the model is on the track.
The commercial is not revealed in this short clip. Fittipaldi is shown with an unidentified man and a pair Stingers on a banked circuit. Fittipaldi, dressed in a racing suit, gives a nod as the driver begins to drive the sedan.
Kia’s YouTube description suggests that there will be cameos from other notable racers in this full-length ad. The company stated that Emerson Fittipaldi, a racing icon, won’t be alone on the track in the upcoming Stinger commercial.
Fittipaldi was a remarkable motorsport legend. In 1972 and 1974, he was Formula One World Driver’s Champion. He won the Indianapolis 500 in 1989, 1993, and the CART Driver’s Championship 1989.
Since its debut, the Stinger has received positive reviews from Motor1.com. After the $900 destination fee , the sedan starts at $32,800. The base model includes a turbocharged 2.0 liter four-cylinder with 295 horsepower (190 kilowatts). Upgrade to GT trim for $39,250 to get the biturbo V6 of 365 horsepower (272 kW). Rear-wheel drive is standard across the range, but all-wheel drive can be purchased for $2,200. The GT2 model, which is the most expensive in the range, costs $52,300. It includes standard amenities such as Nappa leather upholstery or a head-up display.
The Stinger was advertised using the stars of racing as a way to show buyers that Kia is thinking about the sport sedan. While the average Super Bowl viewer might not be familiar with Fittipaldi’s name, many enthusiasts will. The commercial might be able to attract interest from many people who want to drive something exciting if it can gather legends from other motorsport disciplines like NASCAR or sports car racing.