The company is against pink cars.
The newly unveiled Roma will allow Ferrari to expand its customer base by attracting more clients interested to a “less intimidating” car. However, Maranello is not keen on the idea of a car made just for women. Enrico Galliera (the company’s Chief Marketing & Commercial Officer) made the announcement in an interview with Arabian Business.
One reason why Ferrari The reason why a female-centric model won’t be released is that women don’t want one.
Even though Ferrari has not launched a product for women, it is seeing an increase in sales thanks to a series events that the company organizes for couples.
Galliera also admitted in the interview that women may be afraid to drive the more extreme models. However, the new Roma design should address this issue by offering a “more elegant” design. He pointed out that the coupe’s 612 horsepower is available for both men and women.
The Purosangue is another Ferrari model that will appeal to more women buyers. It is expected to be the brand’s first SUV, and it is due to arrive in 2021. Similar to Aston Martin, the Purosangue is a Ferrari model that Aston Martin believes women are driving the SUV sales boom. This is why the DBX has a lot riding for more women to visit dealerships.