The V12 appears to be locked in.
You probably already know what you are thinking. Why launch an SUV when you can limit production? Sports utility vehicles are the fastest way to get a license to print money. Ask Bentley (Bentayga), Aston Martin DBX, Lamborghini (Urus), Rolls-Royce – Cullinan. Ferrari has given in to the SUV trend and will follow suit, although it will do it differently by keeping its Purosangue exclusive.
CarExpert, an Australian magazine, sat down to talk with Dieter Knechtel about the strategy for the high-riding, prancing horse. “It will now become another range model, even though there is not endless supply. We will balance that carefully.” He explained that Purosangue will be available in a limited quantity in the same way as Maranello’s traditional sports cars.
Existing owners will have priority for the production run, as is the case with existing products. The existing modus operandi will continue to apply to any subsequent special editions. Ferrari views the Purosangue a way to attract younger buyers and lure them in with a unique product. The Roma coupe, Portofino/Portofino M convertible did the same for the famed Italian marque.
The Purosangue is expected to have a V12 in the top-spec configuration. Knechtel stated to CarExpert that the company has the resources to keep the twelve-cylinder afloat despite stricter emission regulations. He said that Ferrari will decide whether to remove or keep its crown jewel. However, it is up to them to do so. “The V12, our customer love it, I think it we continue for as long as possible and see how it does.”
The Purosangue will undoubtedly help Ferrari break a new record in sales. In 2021, 11,155 cars were shipped to meet the demand. The number of SUV deliveries will rise substantially by 2023, according to an educated guess. The official premiere will take place later in the year.