The polarizing design was a top-ranked design for the HD truck.
The new 2020 Silverado HD was revealed by Chevrolet in December 2013. Its front design shocked almost everyone. Although the tough design was not welcomed by many, who were actually intending to buy the new Heavy-Duty truck found the double-stacked headlight design appealing. How is this possible? Chevy’s marketing executives know the solution.
Hugh Milne is Silverado’s Marketing Manager. He spoke to Autoblog.com during the Chicago Auto Show earlier in the month. Our colleagues asked him what he thought of the outcry over the Silverado HD’s design online. He had a solid answer:
He said to the online publication, “How much of that reaction comes from people who actually purchase these trucks?” “I read all this stuff, I hear all that. We spoke to heavy duty buyers from all brands about all of the research we did. This front end with this design above the top was our most-ranked design.”
According to , the Silverado HD’s looks are due to focus groups. Good designs are not necessarily top-ranked designs. At least, that is true for customers who don’t buy HD trucks. Truck buyers, on the other hand, are more likely to appreciate tough-looking vehicles so that logic makes sense.
Marketing research has resulted in the striking front design of the Silverado HD. You won’t buy an HD truck if you don’t like the truck’s design, regardless of brand or model. It is possible to find something you like about it, but you may be more interested in the most powerful pickups available today.