Ford demanded that Ford executives return their Mavericks leased by them so that dealers could purchase them.
The new Ford Maverick is very popular. Ford sold 13,258 of its affordable, bite-sized pickups last year even though it has only been available for a short time. This is still a small number compared to the 100,000 reservations Ford received by August last year. However, it does not appear that demand is slowing down. Ford advised dealers this week that it would temporarily shut down the Maverick’s order book to allow it to fulfill backlog orders.
Ford spokesperson Mike Levine stated that there has been “overwhelming demand for Maverick – both hybrid and EcoBoost” in a statement.
The Detroit News . “We have decided to cease taking retail orders for the 2022 Ford Maverick beginning after January 27, in order to concentrate on existing orders.”
Ford will open the order books again this summer and will start accepting orders for its 2023 model. The Maverick starts at $20,000 and is a compelling vehicle for its price and functionality. It was awarded the North American Truck of the year award earlier this month . This beat out the Hyundai Santa Cruz, all-electric Rivian R1T, and the Hyundai Santa Cruz.
Dean Stoneley, Ford’s general manger of trucks, stated to the Wall Street Journal that he didn’t want more orders than he could build. This isn’t the first time that the truck has been unable to fulfill orders. Ford had stopped accepting hybrid orders in September. According to the Detroit Free Press, the new pause covers both versions.
Ford announced that it would no longer accept orders for the truck, just weeks after it confirmed that certain Maverick trims XLT/Lariat – would be receiving minor price increases. The entry-level model remained unchanged. Ford had to issue an order-stop late last year for a minor seat belt problem that affected a few models. Ford is not the only automaker that continues to be affected by the chip crisis.