Shopping around is always better.
It seems that the 2021 Ford Bronco Sport is a hot product, considering that some dealers are willing to mark up the compact crossover. This is not an issue for me in Europe, but I am still puzzled at how US dealers can sell cars above MSRP. The unibody crossover, for example, can run you as much as $10,000 more than its original sticker price.
Cars Direct discovered that a number of Bronco Sport crossovers are available in California. A First Edition is available for $49,995 as opposed to its MSRP of $39,000. Also, a Big Bend is available for $39.655 instead of $29.655. The Badlands are also available for $46,250, compared with the original $36,250 price.
But there are more. CarsDirect looked deeper and found that some Bronco Sport models are listed at prices “under MSRP”, although this is not true. This is because the vehicles are sold at sticker prices without any discounts from dealers. The whole buying process can be confusing because some dealers don’t list the MSRP.
It’s a good idea to shop around for the best deal before you sign on the dotted. This might not be possible right away, as the Bronco Sport crossover is very popular right now. It might be better to wait as dealers will not be able maximize their profits via markups indefinitely.
This is especially true when you consider that the Bronco Sport has a wide range of options and is not a limited-edition model. It’s a mainstream product, and Ford’s production capacity at Mexico’s Hermosillo plant is limited. While discounts are unlikely to be possible for the moment, if you have patience, the laws of supply and demand will eventually work in your favor.
The Bronco Sport will be a North American affair as Ford does not intend to sell the Escape’s offroad sibling elsewhere. While the Blue Oval has not ruled out a right hand-drive model, it is still uncertain if markets like Australia, Japan and the UK will receive the smaller Broncos.