Although Hummer was put to pasture many years ago, the brand is still very popular among children. Ford announced that the F-150 SVT Raptor has become the most licensed truck, a change that is already happening.
Although Hummer was abandoned years back, the brand is still very popular with children. Ford’s F150 SVT Raptor has taken over the once-defunct brand to become the most licensed truck.
My rugrats will get toy sports cars for Christmas, but I have to teach them as they are young. There’s a possibility that some readers have bought F-150 Raptor toys from Hot Wheels or Matchbox, as well as Fisher-Price.
Mark Bentley, Ford’s Global brand licensing manager, stated that Raptor was a winner when he first introduced Raptor in the toy and video games companies three years back. He said, “All the top brands’ licensing executives immediately recognized Raptor’s potential and signed agreements with Ford Global Brand Licensing.” They are not regretting that decision.