Ford had high expectations for the Focus Electric but their hopes didn’t come true as the model has been a disaster with consumers.
Ford had high expectations for the Focus Electric but their hopes didn’t come true as the model has been a disaster with consumers.
Although they only sold 685 units in 2012 the company built 1,627 vehicles. Ford is offering a $10750 rebate to customers who lease for three years to offset the excess inventory. The $2,000 discount is available to cash buyers, but it doesn’t seem that much when you consider the model’s price of $39,200, which is $10,000. More than the Nissan Leaf.
Wes Sherwood, Ford spokesperson, said that while we aren’t in a position to discount completely, we must respond to the competitive pressures. Sherwood continued by saying that Ford is not as far behind Nissan with the Leaf.