This shouldn’t be surprising.

The Ford Mustang seems to be enjoying the best times. The pony car, which holds a 15.1 per cent share of the global sports coupes market, was named the best-selling vehicle in the world for the second consecutive year. It also won the title of best-selling sports coupe for sixth straight year.

Is there anything that the Mustang should be concerned about? The current-generation S550 Mustang attracts older buyers, and this trend has been ongoing for over a decade. The average buyer of the sports car has been getting older, and Ford is aware of this, but it’s not necessarily concerning.

In a recent interview, Jim Owens, Ford Mustang Marketing Manager, stated that “the demographic is, yeah. they’re getting older.” “The baby boomer generation who remembers the 60s fondly… It’s not substantially growing, but it’s more about the psychographic, the type of personality that purchases the Mustang. And that’s not age dependent.”

Ford considers the Mustang “a life stage.” While the Mustang is attractive to younger drivers, those entering the workforce will value practicality and affordability. While an EcoBoost-powered Mustang isn’t expensive, it drives enthusiasm. A base Mustang GT starts at $36,120.

Ownes stated, “Mustangs are a life stage vehicle… there is a time when a Mustang just doesn’t make sense for you.” A Mach-E can help change that… but it’s still a life stage. It’s easy to get into, and then you can go do what you need, and then return to a Mustang later.