Warthog does not have a brand.
The first spy photos of an aggressive-looking Ford Bronco appeared. There was immediate buzz that this would be a Raptor-powered version. Why not? Now Raptor is synonymous with Blue Oval offroaders. But then, rumors began to surface that the vehicle would be known as Warthog. It’s possible that the name Warthog is also on the list. There isn’t enough evidence at the moment to support a name change. Ford Authority says unnamed sources are “familiar” with the subject. They claim Dearborn executives don’t want to try to build brand equity by using a new name. Although the report doesn’t offer any further insight, they would prefer to use something already familiar and recognized. Ford isn’t speaking on the subject, with the Bronco in its hardcore disguise. It is obvious that brand equity was important. Bronco Raptor would have been the perfect name. In September 2020, Ford filed a trademark request for Warthog. Although the application did not mention Bronco, in December, a letter was sent by a Ford supplier mentioning Bronco Warthog under the name. This seemed to wrap up the rumor. Although this report is not correct, Ford has some history of name changes in the late stages of the game. Do you remember the Ford Five Hundred sedan, which was a ho-hum at the time, suddenly becoming the Ford Taurus in the late 2000s?
We don’t know what the name will be, but we think the pumped-up Bronco is going to make a name for its self. Ford is delighted with the high ratio of Bronco sales to reservations. The standard Bronco has a strong following. Nearly 200,000 reservations were made for the Off-roader when it debuted. As of March 31, more than 65 percent had followed through with a purchase. The Bronco is now ready to be delivered to dealers. This has been a difficult process due to delays caused by COVID and, most recently, the global chips shortage. According to the latest update, the Jeep Wrangler rival should still be able to get into showrooms or buyers’ garages this year.