Ford says it won’t make an electric super duty pickup truck

Ford says it won't make an electric super duty pickup truck
At least for now, the electric F-150 is enough.

This segment will see a lot of electric pickups from Ford, GMC and Lordstown, Rivian and probably even more. However, don’t expect the Blue Oval not to quickly follow its F-150 EV with an identical version of the Super Duty.

According to Kumar Galhotra (president of Ford’s Americas & International Markets Group), “At this moment, we don’t have any plans to enter heavy-duty with electric vehicles.”

Detroit Free Press
It makes sense that the company has a clear thought process. Ford’s electric F-150 allows them to test the market for EV pickups. It is better to invest all its capital in one vehicle that excels in a new market segment than split the capital among two.

The F-150 EV will use a 2-motor powertrain greater than 450 horsepower (336kilowatts), and batteries that provide at least 300 miles of range. This teaser suggests it’s not just the pickup that doesn’t have a combustion engine. The nose appears to have a different shape with a narrow bar that runs the length of the upper section. There is a lot of storage under the hood. For the 2023 model year, the truck will be available for sale in mid-2022.

John Lawler, Ford’s chief financial officer, stated that the goal was to create a profitable portfolio of electric vehicles during the same event. The Detroit Free Press. We need to use our strengths and scale to achieve that goal. We are very strategic in choosing the platforms we use.

Ford is working on at least two additional electric vehicles in addition to the F-150 E-V. The Mach-E will be a performance-oriented crossover. The Transit EV will debut later in November, a van that focuses on commercial clients.