Only a week remains until the full debut.
The culmination of a long and tedious process of spying and Ford Bronco is nearing. The final curtain will open on July 13,, when all three off-roader versions will be unveiled in full. Ford has released a teaser video to help us prepare for this event.
The shadowy image now shows all three Bronco models – the Bronco Sport and the Bronco 4×4. All of these will be available with all-wheel drive. The Blue Oval will also introduce its new slogan “Build Wild”, which summarises the efforts of the Bronco team to make an off-road machine that is both modern and efficient. The Bronco is more than a model name. The firm plans to expand it into a sub-brand.
“Rugged vehicles are part of our heritage, and we see strong growth potential with this segment,” Kumar Galhotra (Ford president, Americas & International Markets Group). The Bronco brand addresses that need by building a family of off-roaders that are capable enough to take our customers further into nature. To ensure our Bronco customers get the ‘Built Wild’ toughness and durability they expect, we have leveraged our extensive off-road experience with vehicles such as our F-150 Raptor.
Ford offers a retrospective of the Bronco’s history in a press release to the media that is attached to the teaser image. The Bronco has been featured in over 1,200 films and 200 songs. It is one of the most famous off-road vehicles in America, Ford points out. First-gen model prices have skyrocketed in recent years. The automaker will also offer a variety of off-road adventures to new Bronco owners, including outdoor playgrounds that are suitable for all levels.
In just one week, we will have all the technical details on the new Bronco family. Keep watching or stay tuned.