Ford Taurus still lives, gets a lavish makeover for the Middle East Market

The 2023 model has a digital cockpit, 2.0-liter EcoBoost power and Mustang-themed taillights.

The Ford Taurus 2023 marks the eighth generation, but you won’t find it in the United States. The Taurus, which was resurrected in 2008, died in this part of the country in its second loss in 2019. A Mondeo-based Taurus was brought to China in 2016, and Ford claims that the new model will be a huge success in China and the Middle East.

What kit is the Taurus’ latest offering? The interior features a minimalist digital cockpit with an 8-inch display for the instruments and a 13.2-inch central screen. Wireless charging and a panoramic roof are available. Driver assistance such as adaptive cruise control and collision mitigation system as well as blind spot intervention and blind spot intervention are also available. The package also includes Android Auto and Apple Car Play, as well as Ford. It is worth mentioning the rotary shift dial located in the center console.

Ford Taurus still lives, gets a lavish makeover for the Middle East Market
Ford Taurus still lives, gets a lavish makeover for the Middle East Market

Ford Taurus still lives, gets a lavish makeover for the Middle East Market

The exterior of the Mondeo sedan is still recognizable, with its streamlined shape and narrow headlights flanked by a large grille. The back features three-bar, narrow taillights with a curious resemblance. A single LED strip connects the lights to the decklid. Ford’s 2.0-liter EcoBoost motor is under the hood, which is connected to an 8-speed automatic transmission. Ford claims that the Taurus’s latest model has been extensively tested to ensure it can withstand the heat of the Middle East deserts.

Ziyad Dalalah, general manager of production development for Ford International Markets Group, stated that testing in extreme conditions is crucial to our customers’ comfort and the integrity the all-new Taurus. Dust and sand can cause damage to engine internals and suspension components, accelerating wear on moving parts. Add to that the extreme heat and your vehicle will have to work harder than it would in better conditions. Taurus’ engine and transmission can withstand the harsh conditions of the region, according to our testing.

The Ford Taurus was first launched in 1986. It quickly became America’s best-selling passenger vehicle. However, the 2023 Taurus will continue to be sold in markets other than the US. Sales in the Middle East are expected to start later this year.