Fans around the globe can have their say by joining the world’s most popular motorsport series and the largest digital platform in the industry.
London, September 8, 2021: Formula 1 today launched the 2021 Global F1 Fan Survey with Nielsen. This survey aims to capture the opinions of F1 fans worldwide. It is expected that the survey will be the largest fan survey in F1’s history, and it will be available on Motorsport Network’s Motorsport.com website in 15 different languages.
Ellie Norman, F1 Director Marketing and Communications stated: “Understanding our fans’ values and wants about Formula 1 is the best method for us to make strategic choices on where we take the sport next in order to keep it engaging and entertaining for all our audiences.” We will use the power of Motorsport Network to reach fans around the world, giving us invaluable insight into what our audience wants from the sport and the areas we can improve.
The survey will identify the favorite drivers and track locations of fans and collect views from them on a variety of topics, including viewing habits, esports and F1’s plans for 100% sustainable fuels over the next few years. The survey will show the changing attitudes of F1 fans and highlight the growing popularity of F1 among younger, more diverse audiences.
Motorsport Network’s third Global F1 Fan Survey is now complete. The first two were conducted in 2015 and 2017, with over 200K respondents. The survey results for this year will be compared with data from the previous two surveys. The 2017 survey is considered the largest motorsport survey.
James Allen, President of Motorsport Network, said: “Having conducted a survey with the FIA in 2015 about Formula 1 and 2017, with WEC, it is clear that we understand the importance and value of the Fan Voice surveys for rights holders and organizers major race series. This survey will help us learn more about our fans and their opinions. We also can see the changes that have occurred since Liberty Media assumed control of Formula1. This will give us a better understanding of how to assess the effectiveness of the changes.
The Global F1 Fan Survey The event is open to all 16-year-olds and will last for two weeks. It starts on 8Th September through 22nd September with the results to be published in the lead-up to the US Grand Prix, which will take place in October 2021.
Formula 1
Formula 1(r), the first motor racing competition in the world, was established in 1950. It is also the most popular annual sporting series. Formula One World Championship Limited is a part of Formula 1(r). It holds the exclusive commercial rights for the FIA Formula One World Championship ™. Formula 1(r), a subsidiary Liberty Media Corporation (NASDAQ, LSXMB. LSXMK. BATRA. BATRK. FWONA. FWONK) is attributed to Formula One Group tracking stock. Formula One Licensing BV is a Formula 1 company. All rights reserved.
About Motorsport Network
Each month, 60 million people visit a Motorsport Network digital site to purchase, learn, or just to share their love of cars and racing. Our customers have unique experiences and we are at the forefront of the Racing and Automotive industry. We lead them on a customer journey, which includes news, insights, tickets, games and eSports. This allows us to leverage the network effect to enhance their experience. Our in-house technology is combined with modern data tools to constantly test, learn and improve. To better serve our clients and customers, we are continuously improving our processes, content, and products.
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Nielsen Holdings plc (NYSE NLSN) provides a comprehensive and objective view of the media industry. Nielsen provides solutions that cover audience measurement, audience outcomes and content. This allows clients and partners to find simple answers to difficult questions. It also optimizes their growth strategies and investments. Nielsen is the only company to offer cross-media audience measurement that is de-duplicated. Nielsen and its clients offer Audience is Everything and TM, and Nielsen is committed in ensuring that every voice is heard. Nielsen, a S&P 500 company offers measurement and analysis services in almost 60 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on Twitter, LinkedIn, Facebook, and Instagram.
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