The beginning of something new.
GeneralMotorsDesign recently posted an Instagram picture that shows a sketch of GM’s SUV design. Youngho Jung, an artist, created a coupe-like SUV that perfectly fits with General Motors’ design language. What SUV would you buy if it looked like this?
There are two main schools of thought in modern SUV design. The first is the coupe-like, road-oriented design that dominates many family-oriented luxury SUV ranges. These sleek SUVs are the antithesis of the utilitarian SUVs designed for off-roading. Customers have a wide range of options for SUV designs that will suit their lifestyles.
It all comes down to which SUV model will sell the most. It is the ultimate goal of automakers to make a profit. Anything that can help them achieve that goal is considered serious. While a chunky, purpose-built SUV that is geared towards off-road use may look like a winner from an enthusiast’s perspective, this is not always true for profit-seeking organizations.
This is evident in the Ford Bronco and Chevy Blazer. These SUVs are truck-based SUVs that can be used off-road. Both GM and Ford have decided to revive the classic SUV names with two different strategies. Ford decided to make the Bronco an off-roader, while GM decided to market the Blazer name to families who are more pavement-focused.
We are seeing an increase in the number of platforms available to cater to every customer segment as SUV design evolves. This allows automakers cater to all types of customers while also generating more revenue.