For a while, you’ll likely see the old logo at GM Genuine Parts.
General Motors revealed its revamped logo in January. This changed the GM letters from uppercase to lowercase after decades of using the same emblem. The big automaker might not have known the huge change. However, the team that introduced new packaging for GM Genuine Parts in December used the old logo.
GM Trucks reported this unusual situation first after a reader who works for a GM dealer contacted the site.
The announcement of the new packaging contained a quote that isn’t very age-friendly, especially when it’s published a month before the launch of the new GM logo. John Roth, GM Global Vice-President of Customer Care and Aftersales said that the new packaging is part of a more focused and disciplined strategy to grow our core business and position us for future growth. “Strong parts brands that have a strong, global market position and the right packaging will help customers identify GM parts. This will also increase the value of our product protected with new security features.
GM stated that the new packaging design was the result of extensive global research. This will ensure a consistent brand image regardless of product or geographical location. It seems that the due diligence did not include an internal review of whether the company was about to reveal a new logo.
In the fall, the new GM Genuine Parts packaging was released. This was due to the fact that packaging for the components takes a long time to print, so it is likely that this decision was made months before the release.
GM can make a quick excuse for what appears to be a very big mistake. The new logo was announced by GM in digital media. The automaker planned to gradually introduce the badge throughout the company. If you are looking for parts to fit your car, the old logo may still be available on packaging.