It is worth comparing the GMC models with actual competitors.
GMC’s new commercial takes aim at luxury brands entering the premium off-road segment. GMC creates fantasy versions instead of showing actual vehicles.
First, let’s talk about a Lamborghini Huracan This vehicle has a modified body that makes the exterior look like it was taken right out of the movie. Grand Theft Auto 5 . It is in a rocky desert and the rear wheels of the car are spinning. The same scene, but with a disguised accomplice. Lamborghini Urus It would be much more logical, however, since Lambo markets the model sometimes as an off-roader . Next is a vehicle that looks like a Bentley Continental GT, but has a Maybach-like grille and lots of vertical slats. This vehicle is found in the forest, but it is stuck in a muddy pool. It seems that showing a Bentayga would make the point better, since it is a cross-over like what GMC sells.
A vehicle that looks very similar to a Genesis G80 is found stuck in a sand dunes. The GV80 seems to be a better choice than the GMC crossovers. The seven second clips of the vehicles stuck take up only seven seconds. GMC then focuses the ad exclusively on models from its AT4 offroad-oriented sub-brand. They excel on all types of rugged terrain, as shown in the video. GMC introduced the AT4 moniker to the 2019 Sierra. These models have been added to the lineup of GMC’s vehicles, including the Terrain and Acadia, Yukon and Canyon, as well as the Sierra HD.
Advertising is all about making your product look great. We understand the thinking behind GMC’s ad but it comes across as disingenuous. The company can prove its products are better than premium competitors by doing this. You can build machines such as the Mercedes G-Class and Land Rover Range Rover. Then, show the world how GMC AT4 models outperform their competitors.