Your car can be more than just a machine.
Let’s talk downtime. What are you doing in your car while you wait? You’re likely to be glued to your phone browsing social media apps or immersed in a virtual reality while waiting.
Harman wants to help you navigate those downtimes. He will be displaying a trio of technology concepts. The Harman Experience Concepts or ExPs is a tech subsidiary of Samsung Electronics Co. Ltd. and aims to offer more experiences per mile.
Harman offered more than just marketing talk. He also suggested things you can do in your free time – things that aren’t allowed while driving – and he added to them for a better experience.
Harman’s ExP Gaming Intense Max is the first. It uses Harman’s technology to create an immersive and fast gaming experience. ClearChat, Harman’s audio technology, reduces background noise and echo during gameplay. High-fidelity sound, integrated headphones, advanced haptics and high-resolution QLED and OLED displays combine to create an immersive environment.
Harman also promotes the ExP Creator Studio vehicular concept to modern content creators. Harman reimagines your car to be a creative space with fully immersive sound, interior lighting, and multiple cameras in the cabin. Harman ExP Creator Studio allows you to edit content from the steering wheel.
Harman presents ExP Drive-Live Concert for concert-lovers and musically inclined people. Online concerts are possible through Harman’s new tech strategy. It is in line with the current coronavirus epidemic. Harman’s 5G premium audio capabilities and cloud services allow for online hosting. It is designed to give the car all the energy and excitement of a live performance.
“Harman Automotive’s unique approach to customer needs is what sets us apart from other companies. We leverage our deep understanding of the consumer and their preferences while also double down on Harman’s experience-driven approach. OEMs will be able to benefit from advanced personalization, technological synergies, and drivers will have a connected experience designed specifically for them,” stated Christian Sobottka (Executive Vice President and President of Harman Automotive).