Hyundai’s Dancing Robot Dog Shown Off In A New Video With BTS

Hyundai celebrates the acquisition of Boston Dynamics.

Hyundai Motor Group made an unusual purchase in December. A company that makes cars purchased a company that makes robots. Hyundai released a video celebrating the acquisition. It shows BTS, Hyundai’s global brand ambassador and international music sensation, dancing with Spot, Boston Dynamics’ robot dog. Although it’s cute, the ad is tainted with terror.

Hyundai Boston Dynamics was acquired by Hyundai because it believes that robotics is an important area for business development. The company supports the integration of robotics and wearable tech in vehicle production. Assist workers with repetitive tasks Including the introduction of the VEX, a wearable robotic designed to assist production line workers.
“With the acquisition Boston Dynamics, Hyundai Motor’s robotics business will be expanded to offer customers exciting mobility experiences,” stated Thomas Schemera (Executive Vice President, Global Chief Marketing Officer, Hyundai Motor).
Hyundai's Dancing Robot Dog Shown Off In A New Video With BTS
Hyundai's Dancing Robot Dog Shown Off In A New Video With BTS

The company has bigger goals than just having tech employees. The company stated in December that it hopes to one day build humanoid robots. These could even work in hospitals as caregivers. This will likely scare some patients. Hyundai also scored a win with BD’s new navigation technology, which could improve Hyundai’s semi-autonomous and autonomous driving technologies.
Hyundai's Dancing Robot Dog Shown Off In A New Video With BTS

However, the deal extends beyond sharing cool technology. They will collaborate to develop logistic and component manufacturing solutions for robotics. Automation and robots are increasingly important in vehicle production and mobility. Although robotics might seem strange to an automaker, the future of the industry is changing rapidly. Hyundai is not the only automaker to have a robotics department. Honda shut down its Asimo project in 2018.