To fix this, the automaker is making “dramatic changes”.
Jaguar Land Rover is currently in the middle of a major rebuilding plan that should return profitability to the British manufacturer. Some models could be lost and overall production could drop by up to 25%. Although is looking to make its next-generation of electric cars more appealing to consumers, there is one problem. The company boss recently acknowledged that Jaguar Land Rover is losing over 100,000 sales each year due to quality problems. This has a negative effect on Jaguar Land Rover’s image. Thierry Bollore, JLR CEO, stated to Automotive News that the automaker has made “dramatic improvements in this regard.”
“The dissatisfaction among our customers was really detrimental for our natural volume. Today, there are many missed opportunities. Bollore stated that there are more than 100,000 healthy sales we could make. J.D. Power placed Jaguar and Land Rover among the five worst-performing brands. Power’s most recent American quality survey. Bollore stated that he is focusing his efforts on quality improvement and the first signs are very positive. On Friday, Bollore told investors that customer satisfaction is at “record lows” for 2021 models.
“We are simplifying our vehicles tremendously. Bollore stated that there will be fewer problems as the process is simpler. JLR’s progress in this area is also evident from the warranty costs. The manufacturer spent $680 in warranty claims and repairs between March 2020 and December 2020. This is approximately half of the amount it spent the previous year.