Evo in, Alphanumeric out
The 2020 Lamborghini Huracan Evo has been launched. It will not have “LP” in its name like the Huracan LP610-4 it replaces. At the launch of the Huracan Evo, Lamborghini stated that dropping the long-standing designation – which dates back to models like the Countach – would reduce confusion and increase brand awareness. This is particularly important because Lamborghini has embraced a global brand presence and sells more cars in countries such as China.
This is despite the fact that it can be difficult to obtain intellectual property rights worldwide. Mercedes-Benz and BMW are among the few manufacturers who choose to keep their cars with both numbers and letters in their names. Global rights are easier to maintain if the name is more specific. Even though Lamborghini’s historical designation dates back decades, the move is sensible. However, international naming rights will be more difficult.
Exhilarating Evo:
Lamborghini’s LP moniker means “longitudinal posterior” in English. It refers to the orientation of the engine in the car (nose-to-tail), while posterior is the position of the engine in the back. The car’s power output is indicated by the numbers that follow LP. The last number indicates whether the car has rear- or all-wheel driving. Lamborghini’s remaining rear-drive models have a “2”, while all-wheel-drive cars have a “4” at the end. You get names like Huracan LP550-2 or Aventador 710-4.
Although the Huracan Evo is no longer associated with its predecessors under the new naming scheme, it makes sense if Lamborghini wants to simplify the name brand. The question is: What name will the car get as the Evo gets older?