Land Rover and Bowler announced a new partnership which will allow the companies to “realize even more value” from their existing relationship.
Land Rover and Bowler announced a new partnership which will allow the companies to “realize even more value” from their existing relationship.
Bowler will have access to Land Rover components as well as technical and development support under the agreement. To promote Land Rover, Bowler’s racing cars will sport “Powered by Land Rover” badges.
Mark Cameron, Land Rover Brand Experience Director, stated that Land Rover’s technology has been powering Bowlers for over 20 years in some of the most difficult and challenging off-road sporting events around the globe. We are proud to have played a part in Bowler’s success. As the latest models of Bowler’s all-terrain vehicles come on the market, this formal partnership will acknowledge Land Rover technology’s role in their high performance cars.
Bowler also revealed that their first road-going model will be the EXR S at the Goodwood Festival of Speed. The model is based on the Range Rover Sport and features a hydroformed chassis and composite body. It also has a supercharged V8 engine of 550 horsepower (410 kW/ 558 PS) with 705 Nm (552 lb-ft) and 705 Nm (705 lb-ft). The SUV costs PS155,000 (EUR192,080) and can accelerate from 0-60 MPH in 4.2 seconds. It then reaches a maximum speed of 155 MPH (250 km/h).