Is Maserati’s plan able to revive the brand?
Maserati is moving all-electric. At least that’s what the brand’s product roadmap shows. Maserati’s parent company, FCA, revealed for Q3 2019 FCA that all future Maseratis would come with an electric version. Maserati’s future looks bright, but it will be quieter.
Maserati has been investing heavily in electrification to quickly increase their market share. Although Maserati’s current lineup is not class-leading, it was a highlight for Masertati’s engine offerings. It seems like every future Maserati will have at least one electrified variant.
According to Maserati’s product funnel, the brand will launch a new sports car in 2020. The new model will temporarily replace GranTurismo, which will be returning to the lineup in 2021. Maserati’s completely new sports car will be electrified and bring in the new era of electric drivetrains.
Maserati will unveil a Cabrio version their new sports car, along with a brand-new DUV and a reimagined GranTurismo in 2021. Maserati’s D-UV is sure to share some DNA with Alfa Romeo’s new Stelvio D-UV, which will also debut in 2021. GranTurismo’s return will bring the grand tourer, who is now 82 years old, into the 21st century. Maserati intends to offer an electrified version of the GranTurismo, but it’s not yet clear how many models to expect.
Maserati will release a Cabrio version the updated GranTurismo in 2022 and a new Quattroporte Sport Sedan in 2022. Expect an all-new Levante SUV in 2023, which will include an electric version.
Maserati claims that all new models will be able to drive autonomously at Level 3. Level 3 autonomy is a combination of highway driving and off-ramps. It also allows for city driving. This would be a significant upgrade to Maserati’s current line-up, which is equipped with Level 2 autonomy.