According to the head honcho, people would be shocked at how profitable the Chiron was.
Business Insider published an analysis by Wall Street research firm Bernstein Research on how the Veyron was an economic disaster for its parent company in an October 2013 article. For each of the 450 hypercars it sold, the Volkswagen Group lost approximately $6.24million. The Molsheim brand, however, denied the report and said that the Bernstein Research quoted figures were not plausible.
Bernstein Research analysts said that the numbers were “obviously extremely, very approximate” so they shouldn’t “be taken too seriously.” It’s difficult to believe Bugatti made any money on the Veyron. However, that all changed when it was replaced by the Chiron. Mate Rimac reports that the “French” company made a nice profit on all 500 vehicles.
Interview with Autocar: Bugatti Rimac CEO said that “people would be amazed at how profitable each one of them is.” “I was.” He admitted that the company was less successful in car development from a business standpoint. The 34-year old Croatian entrepreneur said that Rimac required less money to build the Nevera than the funds VW invested in the Chiron, even though the Chiron used the W16 engine with dual-clutch Ricardo auto gearbox from the .
Mate Rimac explains how high development costs resulted from outsourcing a lot. VW Group was faced with two choices when it came time to plan for the future. They could either electrify Bugatti in billions or eliminate the legendary brand. Mate Rimac says that someone came up with the idea for a merger between Rimac and VW Group, which he calls a win-win-win scenario.
Customers win because we have exciting new products. We will not just continue to grow, we will thrive.” This is a win for employees as the company will grow, and it’s also a win for corporate. It helps VW keep Bugatti alive, and gives it a chance to prosper. It’s an honor for Rimac to manage one the most respected brands in the industry.
What does Bugatti’s future hold? An all-new car, with a combustion engine, has been confirmed. It will also be “heavily electric.” It will have many new features, and it should be available sometime in 2024. Mate Rimac claims that we will all be “astonished” by the replacement Chiron. Although it is possible that the ICE will still contain 16 cylinders, nothing is confirmed at this time.