An old tale meets an SUV that is “stronger than the time” for Valentine’s.
Marketing videos and short films have existed since the beginning of time. They accomplish their purpose: they reach the target audience and persuade them eventually to purchase the product. They can create buzz about it.
Mercedes-Benz’s latest marketing tactic for the G-Class UTV is quite unusual. Just in time for Valentine’s Day the German marque made a short vampire movie. They called it “Immortal love” and made it eight minutes long.
We aren’t sure if the automaker’s target customers would be our immortal, fanged friends. However, the film embedded at the top is entertaining.
The Mercedes G-Class fits in with vampire lifestyle. It is timeless in design so that innocent passers-by won’t know which year the owner of a vampire was born – unless it’s an G65. The G-Class is also known for the “stronger than times” moniker, which refers to how vampires can withstand death and aging.
The vampire movie is eight minutes long and features rising star Rimon. Born in Eritrea, the singer/songwriter lives in the Netherlands as a star rapper.
Mercedes-Benz also created a G-Class Private Lounge, an exclusive space and meeting place for the G-Class community. This is in keeping with the short movie about the vampires. However, it is not guaranteed that you will meet a new vampire friend.
Mercedes-Benz doesn’t mind making strange marketing materials for cars. The Concept was unveiled at the Munich Auto Show last January. To highlight the SUV’s journey into an electrified future, the electric G-Class was portrayed with Star Trek-esque characters.
This marketing is effective, but numbers don’t lie. In 2021 there were 41.174 new owners of G-Class, which is a new record for this SUV. Together with Maybach, AMG and G-Class, the G-Class posted record-breaking sales that year.