We’re sure you didn’t expect to see Ludacris and Wile E. Coyote in one Super Bowl commercial.
The Mercedes-Benz A-Class The German automaker’s stars are its sedan and voice recognition system MBUX. 2019 Super Bowl commercial . The spot is called “Say the Word” by the company and takes voice commands to absurd levels. The ad is located in the second quarter.
The ad features a man who sees that everything he says is actually true. The ad is filled with some really unique cameos from Mercedes. Ludacris turns an opera into a hip-hop concert. Rickie Fowler, PGA golfer, sinks a difficult putt and the whale from Free Willy is free.
Mercedes MBUX technology combines voice recognition with artificial intelligence. The system responds to requests by saying “Hey Mercedes”, and then it starts listening. It can’t answer things like