It is the fault of weak demand.
Mercedes-Benz’s first pickup went according to plan. The model received a well-received debut, and later added a range-topping HTML6 engine. Even though was open to a V8-powered variant, the German company worked on an extended version . However, all of this is speculation. A new report claims that the automaker may drop the truck from its model lineup.
Automotive News quotes “sources at Daimler” as claiming that Daimler is trying to cut costs and maximize profits. The X-Class could be one the first victims. The model’s sales figures in Europe, Australia and South Africa are way below expectations. It also doesn’t generate enough income for Daimler. Although nothing can be confirmed, uncertainty around the Renault Nissan Alliance partnership and Daimler could play a part in the final decision.
X-Class Versus the Competitors
The X-Class was essentially a rebadged, slightly re-engineered version Nissan’s Navara pickup made in Barcelona. It never achieved its sales targets largely due to its high cost. The base price of the luxury workhorse in Germany is EUR37,294, or approximately $41,856 at current exchange rates. The V6 model is priced at a staggering EUR48,790 or $54,759. For comparison, the US starts at $54,920 for a Ford F-150 Platinum.
Automotive News also noted that the X-Class was subject to several recalls. One of the most surprising service campaigns was for the model’s footwell light, which can become loose and jam under your brake pedal. What’s the point of a premium truck that costs 40 grand? Come on, Mercedes.
AE reports that Daimler has cut its profit forecast for this month for the fourth consecutive time in the past 13 months. The primary reason for the revised figures is that Daimler set aside more money for Takata recalls and diesel emissions.