Mitsubishi’s confusing model lineup is logical. At least that’s what Mitsubishi believes.
The UK managing director of Mitsubishi explained the current brand’s marketing strategy in an interview with CarThrottle. We were surprised to learn that Mitsubishi actually had any kind of marketing strategy.
CarThrottle spoke with Rob Lindley, a representative of Mitsubishi, at the Geneva Motor Show. He revealed that Mitsubishi is primarily focused on SUVs and crossovers, and has no plans to create a sports car. Their strategy makes sense for a company as small and Mitsubishi must compete for every tenth percent of the market.
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However, the same cannot be said about Lindley’s comment. It’s not a large business selling 1.2 million cars around the world. It would be impossible to be economically viable if you tried to be in all segments of the market and keep up with trends like sports cars,” he stated, without any self-awareness. Mitsubishi says it doesn’t have the ability to follow trends but it is confirming it will. This should be the end.
While we may seem harsh, we should remind you that Mitsubishi was the company that created the Eclipse. This is the only car to get worse with every subsequent generation. The Eclipse was then miraculously resurrected as an crossover .
Mitsubishi actually disposed of all their cars, with the exception of the delightfully low-rate Mirage. This was years before Ford made headlines by doing the same thing. It’s likely that most people don’t know Mitsubishi still sells cars here in the US.
There’s a chance that the once-legendary name will be reintroduced as a crossover, despite the lack of sports car development at Mitsubishi. We want to remind you that the Subaru WRX STI will be returning to the UK with a limited-production S model. They are very skilled at using the knife.