All three experienced a decline in sales.
We now have a decade of data to compare U.S. sales data from automakers. This includes the Chevrolet Camaro and Dodge Challenger. The holy trinity that is American muscle, the Ford Mustang. Although 2018 was markedly different for some, Camaro saw a slight decline in sales.
The Mustang continues to lead the sales charts with 72,489 units sold. This is a decrease of 4.4 percent from 2018, when Ford sold 75.842 Mustangs. Shelby GT500 was first sold in the fourth quarter last year. GT350/GT500 sales were up 35.2 percent that quarter. The 2019 Mustang sales were the lowest since Ford introduced its sixth-generation model in 2015. Ford sold 122 439 Mustangs that year.
The Chevy Camaro is outsold by the Challenger once more in 2018. Dodge sold 60.997 Challengers in 2019, a decrease of 9 percent from 2018, when the company had sold 66.716 models. The 2018 Challenger sales were up 3 percent over 2017. Since 2015’s facelift, Dodge sales have remained in the mid-60,000s.
Camaro sales also fell 25% in 2018, compared to 2017. The Camaro sales fell in 2019 but it was much less than 2017. The Camaro saw a 5.3% drop in sales in 2019, with 48,265 Camaros sold by the automaker compared to the 50.963 in 2018. This was in 2018, the year Chevrolet made a significant and controversial redesign to the model, which prompted the automaker’s to quickly get a new front fascia into production.
Since 2008, sports car sales have declined, and not just American muscle cars. More people are buying crossovers, SUVs and trucks than ever before, so niche segments such as two-door sports cars will likely see falling and fluctuating sales.