The new 308 is the first model to receive the updated lion badge.
This is a very exciting time at Peugeot, as the French automaker appears to be a global leader in electrification. The company is also working on a new Le Mans-hybrid race car, and it hopes to be a little more prominent in the market. Peugeot, Opel and Opel have been given the role of the top mainstream brand with the creation of Stellantis. Peugeot’s new logo and brand identity reflect this upmarket move. This is the eleventh logo for Peugeot in its history. Peugeot’s new logo, the updated lion logo, introduces a new visual identity that focuses on elegance and minimalism. The company does not switch to the “flat design”, which is popular with brands such as BMW and Volkswagen. A new Peugeot lettering is available with a simplified font.
The brand’s new logo will appear on everything, beginning with its online presence. The new design of Peugeot’s customer websites is simpler, more intuitive, and more immersive. Online sales are described as more fluid now. You’ll also see the new logo in Peugeot’s showrooms and marketing materials. The next-generation Peugeot 308 will be the first product to sport the new logo. Although we saw the model tested on public roads several times, the emblem was always covered with camouflage foil. March 18 will see the full debut of the compact version. We’ll soon see the brand logo on a vehicle.