CEO Thomas Ingenlath believes that a subtle approach works better.
The latest design language of Volvo has been “less is more”. This can also be said for Polestar, the electric spin-off. These two brands, owned by Geely, don’t have many creases or vents on their cars. They all have smooth surfaces that aren’t overly aggressive. Both automakers offer some of the most beautiful cars available today, thanks to their subtle design approach. Talking with Top Gear magazine, Polestar Thomas Ingenlath, CEO, believes that the company he runs is unique in a sea filled with aggressive vehicles. Former Volkswagen Group designer Thomas Ingenlath believes that today’s “very arrogant” cars are displaying a “very arrogant attitude.” They “molest people with these expressions” and seem to be “shouting at them.” He says to one when he walks by him: “Come on, have some decency.” However, it’s not all bad. Thomas Ingenlath said he was fond of Land Rover’s new Defender and Range Rover designs while also praising Renault & Lucid. He told TG, “Design is important everywhere in the world but Americans and Europeans care more about how a car handles than people from Asia.”
Design is a huge thing that works globally, that’s certain. It is more European and American to be proud of the car’s driving quality. It’s not always that important of a topic in Asia that makes you a star. The former Skoda Roomster designer said that supercars were not his cup of tea. His ideal garage would include mainstream cars like the Citroen G, Volkswagen Beetle, and Microbus along with the Renault 4. The Microbus is now the electric ID. Buzz, while the R4 will be back later in this decade as an electric ID.
