China is Porsche’s biggest market.
According to Oliver Blume, CEO of Porsche, the company won’t build a factory in China any time soon. The company will keep its “Made in Germany” image. Blume spoke with the Financial Times. This decision was made despite China being the largest market for automakers in the world.
Blume stated to the Financial Times, “It’s a quality argument and a premium argument still producing from Europe for China.” “It doesn’t make sense to move production today.”
In 2020, Porsche sold 272,162 cars. From those, 88.968 units were shipped to China. The company also moved 80,892 products to Europe, and 57,294 to the United States during the same time.
Porsche doesn’t build all its cars in Germany. The Cayenne is made in Bratislava (Slovakia) by the VW Group multi-brand factory. The company has previously worked with Valmet Automotive in Finland to produce the Cayman, and Boxster.
Blume is pragmatic enough not to forget that a factory in China may be needed if China continues to be such an important part of the company’s sales. He told the Financial Times, “In 10 years I don’t know.” It all depends on the volume and regulations in each country.
Porsche invested EUR6Billion in its Zuffenhausen factory, to build an assembly line for the Taycan electric sedan. The company produced 20,015 units in 2019 and delivered another 269692 units in 2020.
Porsche’s EV production will increase in Germany over the next few years. Already the company teased the Taycan Cross Turismo’s imminent debut. A electric Macan version is also in the works and should be available by late 2022.