Some buyers may be able to get as high as $15,000 off their preferred trucks.

The Ford F-150 is the best-selling full-size truck, with more that 900,000. units sold in 2018. Ram and Chevrolet are still in second place. Silverado buyers and 1500 buyers can get massive discounts on their trucks this month. Ram hopes that these incentives will allow it to surpass Silverado and reach silver medal status.

FCA’s Ram Truck Month was launched in February. These discounts offer buyers $15,000 off the current model and $11,000 off of the outgoing model. For $10,76, you can get a 2019 Ram 1500 Big Horn Crew Cab or a 1500 Classic Born Horn Crew Cab 4×4 at $15,990. Chevy also offers deals.

Ram Versus Chevy

Specials on the “Silverado Sell Down”, offering up to $10,000 off of outgoing models and $7,000 off on new Silverados. GMC offers up to $4500 discount on select Sierra models. Ford doesn’t take this news lightly, even though Chevy and Ram are fighting for second place. F-150 XLT buyers can save up to $6,000

FCA has been the only truck manufacturer to experience any market growth in five years. FCA gained a 3.6% market share in full-size, which brings it to 22.2 per cent. This number is still far below GM’s 33.3 percent share in the full-size segment (for Chevy and GMC), and Ford’s 37.6percent. Toyota and Nissan will take what’s left.

These two companies are also going head to head on tailgates. Ram’s new 60/40 split Multifunction tailgate was discovered in Chicago. This tailgate is attempting to surpass GMC’s six-way MultiPro tailgate. Buyers have more reasons to consider these truck manufacturers when making their next purchase thanks to the steep incentives.