All of the Rolls-Royce booth’s projects are one-off.
[UPDATE: March 7, 2007] New live images from Geneva Motor Show are added to the gallery at the bottom.
What is a standard Rolls-Royce? It’s so gauche. Rolls-Royce loves to customize its ultra-luxury machines. This year, Rolls-Royce will showcase its “bespoke” capabilities at the Geneva Motor Show.
Each of the three Rolls-Royce Phantom models was commissioned by customers. The first, a standard-wheelbase car called “The Gentleman’s Tourer”, is designed to be reminiscent of the Phantom II Continental Saloons that were built in the 1930s. The special satin-silver color used on the hood was chosen to recall the appearance of military aircraft. Rolls’ 22-inch wheels are equipped with Iced Gunmetal center caps, which is the first time that this color has been applied to their wheels. Inside, you will find a mixture of black, gray and Anthracite-colored leathers. There are gloss-black veneers as well as extra Ruthenium trimming.
The two next bespoke models, “Whispered Muske” and “A Moment In Time”, are both based on the Phantom Extended Wheelbase. Both of them are the first Phantoms to be ordered with “Gallery” inserts, which means that they have unique designs for the dashboard.
The Gallery was designed by Helen Amy Murray in London. It is based on the original sketches of Rolls-Royce’s Spirit of Ecstasy. The Phantom also features hand-polished “Piano Seashell”, interior trim in rose gold, speaker trim in rose gold, Dark Spice leather seats and contrast “Seashell” rear seats. This is in addition to a two tone exterior finish with 10 layers of paint and a rose-gold Spirit of Ecstasy ornament, which was the first time Rolls finished this design element in rose.
The Rolls-Royce Phantom’s “A Moment in Time” Gallery also features a custom gallery. It was created by taking a photograph of a piece of silk and then pulling it through water. Finally, a final version of the design was made from aluminum and hand-polished. The interior transformation was completed by hand-polishing the trim and an exterior paint scheme that is Blue Crystal and Milori Sapphire Bespoke. A Selby Grey pinstripe finishes it off.
The Rolls-Royce Dawn Aero Cowling is not a standard option, but an option that allows future Rolls-Royce customs to add their Dawn convertible. It fits behind the rear seats, has lockable storage compartments and is leather-lined inside.
Starting this week, all four Rolls-Royce models are on display at Geneva’s show.