Sand is everywhere, especially when there’s a V12 with 563 horsepower.

300,000 vehicles pass through the desert every day. These vehicles are commonly known as race trucks or prerunners. They travel through the desert to get somewhere quickly. You won’t see a Rolls Royce Cullinan. This can easily cost well above $300,000. It is designed to separate passengers from the rough terrain, rather than flying over it.

The posh automaker wants to inform you that you can ride through the desert in a Cullinan if you want. This is the subject of the curious video and photoshoot that was recently published in an official press release. It’s apparently all for fun. This particular Cullinan doesn’t belong to the company fleet. It’s owned by a private individual who went on a trip to the dunes in Dubai. The video looks great, we have to admit.

It’s also quite surprising in many ways. While it is quite shocking to see a luxury vehicle being tossed through the sand, this is not the first time that the Cullinan has stepped out of its comfort zone. It’s the tires that were used to make the adventure seem more adventurous than normal road rubber. The cost of a new Cullinan is high enough that the owner might have opted for something more suitable to climbing sand dunes.

However, the video does not show any off-road problems. Although the live action is interesting to see, the photos are quite artistic, capturing SUVs and sand in peaceful harmony. We have seen the Cullinan and can confirm that the driver is also enjoying a lot of peace inside. The person responsible for cleaning up the huge sandy mess will not find such tranquility.

We are not sure that many Rolls-Royce Cullinan owners would take on such an adventure. It’s possible that Rolls-Royce feels similarly, considering the automaker suggested its clients don’t fit the EV lifestyle as they don’t want charging cords to be taken out of their trunk. You can still play in the sand with an SUV that costs nearly half a millennium.