There are 80 more years of RUF.
RUF, a legendary Porsche manufacturer, is celebrating its 80th year with a documentary that reflects on 80 years worth of Porsche excellence. The idea of a passion project turned quickly into a fully-fledged Porsche manufacturing facility where RUF could add its own unique touch to current Porsche models. Today, we look back at the history of RUF and consider the future for this iconic Porsche model.
RUF was founded by Alois Ruf Sr., who purchased a Porsche 356 that had been damaged in a crash. He restored it in his shop following the accident. The idea to do more Porsche restorations was born when a Porsche enthusiast offered the purchase of that exact 356. The initial contact led eventually to full-scale production of Porsche-based vehicles, which continues to this day.
RUF made a mark in the world of cars when they released the viral Faszination video featuring the iconic Yellow Bird Porsche 911 Turbo. The video showed a RUF Yellow Bird gliding around the Nurburgring using sensational camera work. We are all familiar with viral videos of automotive drones, but this video was a first and a landmark in the automotive industry.
RUF has been making some of the most distinctive Porsche products since the RUF Yellow Bird. RUF is an OEM in Germany, so all its vehicles are original RUF products and not modified Porsches.
RUF’s dedication to customer satisfaction and attention to detail is still evident today. True Porsche enthusiasts love the subtle improvements in driving dynamics and the enhanced Porsche driving experience that a RUF product offers. RUF will continue to offer the authentic Porsche driving experience that so many have cherished, even as the future brings more automation and electronic driver aids.