These are the most popular car colors: Gray, Black, and White. North America is becoming more and more tolerant of red and blue. “Any customer can have any color car he likes, as long as it’s black.” Henry Ford’s famous words had nothing to do style. He only offered one color option for his Model T in the early years 20 . You can now have your car in almost any color you want, but black remains one of the most sought-after options in the automotive industry. Axalta’s Global Automotive Color Popularity Report 2019 shows which colors are most in demand, with white topping the charts for the ninth year. Surprisingly, 38% of customers choose white cars. The 19% black cars are followed by 13 percent grey cars. These top three colors together with fourth-ranked Silver represent 80 percent of global market share. “While the top four neutral colours – white, silver, grey, and gold – remain in demand, we are beginning to see other colors gain popularity in ways that were not possible in previous years,” Nancy Lockhart (manager at Axalta), comments. Axalta is ready to work with automotive customers to address their needs. “For certain, the consumer is beginning to change how they see their vehicle’s colour. The largest market for red cars is North America, but the Russians prefer brown/beige cars. Grey is now the most sought-after new color in Europe, surpassing long-standing favorite white for the first time since many years. blue is still the most popular color in the United States, and on the Old Continent.