It’s amazing to see the care that goes into every red and white macaron.
Bugatti’s history began in 1909. The world has changed a lot in the 110 years that have passed, but the iconic red-and white Bugatti emblem remains the same. This oval-shaped badge is not the only one in the auto industry. While Ford’s blue-and-white design is more popular, Bugatti’s macaron has more prestige.
Bugatti recently released a press release that was solely dedicated to its badge. You’re right if you think that sounds like an indulgent trip down the glamorous road of pretentious automobile pedigree. It just so happens that Bugatti has a very interesting history, especially in this modern era. It takes almost as long to create a Bugatti badge than it does to build an average car on an assembly line. Really? Yeah, really.
This is just a small piece of information, but we looked through Bugatti’s announcement and found other interesting items. These are the key takeaways that will help you win big at the next automotive trivia night.
The badge was designed by Ettore Bugatti
Bugatti’s legendary founder desired a flat badge with high quality, rather than the elaborate radiator figures of the early 1900s. It was designed with precise instructions regarding size, angle, degrees, and other details. Although the size of the product has changed over time, the overall design remains exactly as Ettore Bugatti intended.
The badge’s colors have a specific meaning
Bugatti states that the red background is visible because it signifies passion, performance, and the white letters and trim symbolize elegance and nobility. The badge’s black initials, Ettore Bugatti’s, are a symbol of excellence and courage.
The badge’s outer border contains 60 dots
This is where things get a little weird. Bugatti hasn’t given any explanation for the 60 pearls. However, “legend” claims that it was an homage to the Art Nouveau trend of the late 1800s and early 2000s. It is also described as an interpretation that establishes permanent connections on mechanical components, which signifies reliability and durability.
Modern badges are made of.970 sterling silver and weigh in at 159 grams
Bugatti claims it is careful about weight, but the Chiron weighs in at 4,409 lbs. The automaker doesn’t hesitate to make a statement about its badge. Quality and craftsmanship are paramount in this regard. Don’t expect to see a Bugatti oval made of carbon fiber anytime soon.
Bugatti contracts badge production to a family-owned business that has been in existence for 242 years
Poellath GmbH & Co. KG Munz- und Pragewerk were founded in Schrobenhausen in Bavaria, in 1778. This German company is well-known for its metalwork, embossing techniques and was the first to create the badges for the Veyron.
Each badge is made by up to 20 workers.
Poellath’s CEO stated that Bugatti’s badge must be hand-made because of its design and quality. This company makes its own tools and has various specialists involved in the creation of badges.
One badge takes about 10 hours
Each badge takes approximately 10 hours to cut through the enamel and finish. This is spread over many days. Ford, on the other hand, can build an entire F150pickup in 20 hours.
Badges can be embossed with upto 1,000 tonnes of pressure
Each piece of.970 sterling silver is embossed with up to 1,000 tonnes in order to get the correct lettering. This results in Bugatti lettering that rises up to 2.1 millimeters. Because the end-product is sharper and higher-quality, embossing is preferred to casting.
An enamel with inorganic chemicals is used. It fuses with silver
Bugatti’s badges are made of enamel that is free from toxic substances. Instead of lead, it contains silicates as well as oxides. The enamel will fuse with the metal when heated.
It is actually enamel that gives the badge its convex curvetu
Although the Bugatti crest is slightly curved, it is not created during embossing or cutting. A by-product of enameling is an enamel type that forms naturally. This happens due to the heat used during enameling. The process gives the badge its 3D effect. Because each badge is created individually by hand, there are minor variations in the process.