The country is prohibitively expensive for imported cars.
The global poverty rate has fallen over the past decade, along with a growing middle class. Not everyone has been able to purchase the latest and greatest cars from the largest automakers in the world. It is prohibitively expensive to purchase a new vehicle in countries like Tunisia. Many people look to the used market or even not to buy one at all. However, Wallys Car, a local solution, offers a cheaper option. The Iris is a hand-built car starting at $13,000
The imported French engine accounts for half of the car’s total cost, but it can fit inside the Tunisian-assembled fiberglass frame. Although the car is more expensive than many new cars, it is still affordable for most middle-class families. A new Toyota Corolla can start at $30,000 in Africa, according to the Business Insider YouTube video. A used car, such as a Ford Fiesta, can be twice as costly in Africa than it is in the US. What does $13,000 buy you?
This is a basic automobile that was designed to solve a particular problem. It lacks all the bells and whistles of today’s cars. Customers who want more options are not left out as there is a wide range of options. Exterior upgrades include LED headlights, fog lights, backup cameras, rearview cameras, 16-inch wheels, and a variety of bold exterior colors, including a variety of pinks or purples.
Although the car’s specs may not be impressive, it delivers. The 1.2-liter three cylinder engine produces 82 horsepower (61 megawatts) and a top speed at 98 mph (158 km/h). Although it’s not an AMG, the engine has enough power to provide ample power for most people. It is somewhat lacking in the interior. However, customers can upgrade it with front speakers, comfier seating, extra soundproofing and armrests. This is approximately a $700 increase. What more can one ask for in a car?