Volvo will offer cars to those who sign up early for its promo, if a safety is achieved.
We are getting closer to the big game. The preview of Super Bowl ads is underway. Super Bowl LIV will be broadcast on February 2. Volvo is part of the action, but not in the way you might expect. You won’t find any clever Super Bowl advertisement, nor will you see any Volvo ad during the game, or before it. This is interesting because the automaker could offer $1 million worth brand new cars for safety. Or, you could say that safety is achieved during the game.
The promo is called Volvo Safety Sunday, and folks who want a chance to win a car can head to VolvoSafetySunday.com. To put it simply, you will design the Volvo of your choice to enter the contest. It can also be any current Volvo available on the U.S. markets. Volvo will randomly select entrants and give away new cars until they reach $1 million if there is a safety concern.
Volvo’s safety record in its cars is the reason for this football tie-in. This is a very different Super Bowl campaign. While we don’t have the exact odds of winning, the tie-in all begins with a technicality that’s unlikely to happen.
Super Bowl LIV will see the San Francisco 49ers taking on the Kansas City Chiefs. It will take place in Miami Gardens on February 2, at Hard Rock Stadium.