Because nearly everyone has chosen the minimalist route
It’s quite a big deal when a car company announces a new logo. The logo is an important part of the automaker’s identity, image, and feel. These announcements are often accompanied with lengthy press releases explaining why the change was made. Take a look at Volkswagen or BMW. Volvo is not a typical car manufacturer when it comes down to these matters.
Volvo quietly released their new logo to the public earlier this week. There was enough change to make everyone notice it. The Swedish automaker also switched to the new look on all social media platforms, from Instagram to Facebook.
Volvo did not provide any information or press materials to explain the changes, as mentioned. It is important to note that Volvo chose the minimalistic or “flat” logo design, similar to other recent logo changes. This trend was first seen in Volkswagen in 2019, then followed by Audi, Nissan and Toyota.
All elements have been blacked out in the new logo, which makes it slimmer. The arrow and circle are still visible. This logo will likely be used in corporate materials and press. It remains to see if Volvo will use it on their vehicles.
Volvo’s 7th logo in its 97-year history is the new 2D design. All current models of the marque wore this badge in 2016, the most recent being made in 2016. The company had been sticking to the blue-and-silver theme for many decades. The logo redesign is, in a way, a nod to those from the 1950s.