This is the 2021 Super Bowl advertisement we are seeing.
This 30-second commercial depicts car buying as torture. The ad opens with a potential buyer, who is covered in sweat and tied to a chair in darkened room. The potential buyer pleads for the salesman to let him go. He is told by the salesman that he can take his customer anywhere he wants, but this is obviously false.
The salesperson touches the jumper cables leads of the customer and makes sparks. The customer is thrown to the ground and ends up in front of his wife. The flatbed truck Vroom-branded rolls up to deliver the car.
Vroom’s Super Bowl ad does not have a time limit. Instead, its position is determined by the breaks during the game. According to Automotive News, this is the first Super Bowl advertisement from a used car-selling service since Carmax’s 2014 spot.
It is not clear yet which automakers will be advertising at the Super Bowl. Advertising electric vehicles was the biggest trend last year. Audi put Maisie Williams behind a Etron Sportback; LeBron Jam showed off the GMC Hummer EEV; Porsche staged an heist with its Taycan. In a TV commercial for the GV80, Chrissy Teigen & John Legend introduced the Genesis brand to American audiences.