The German company has invested $7.1 billion in its North American operations.
Volkswagen Group of America is pleased to announce a significant new appointment. Neeru Arora has been named Executive Vice President. She is also Chief Information Officer and Chief digital officer for America and the North America region. Arora was the Senior Vice President and Chief Information Officer at Volkswagen Credit over the past four years.
Arora says, “As our cars become more connected with the digital ecosystems,” and that our digital experiences must be seamless across all touchpoints – in car, mobile apps, desktops, and dealerships. VW will be able to offer unique customer value and create new revenue streams through the connected car data.
Arora’s new role will see her responsible for developing a digital and data strategy for Volkswagen Group North America. This new position in the company is the CIO. It is directly related to the evolution of the automotive industry towards autonomous tech and electric mobility. Arora will join the Group Management Committee of VW North America and the Board of Management to ensure that her vision of the future of the company is realized.
“Neeru has shown that strong leadership and foresight are able to bring to bear the market opportunities of automotive digitization,” Scott Keogh comments. Scott is President and CEO of Volkswagen in America. Neeru Arora, amidst the unprecedented investments made by VWGoA in regional capabilities and our digital platform, is the right leader to guide Volkswagen into the future. “I couldn’t be happier for her to join our team.”
Volkswagen is investing heavily in North American operations. To boost research and development into new products for local markets, the automaker will invest $7.1 billion. Volkswagen will invest $7.1 billion to bring over-the-air updates for American vehicles, beginning with the ID.4 in the latter part of this year.
“This is an unprecedented opportunity. Volkswagen with its $7.1 billion commitment to its product portfolio and R&D capabilities is uniquely qualified to seize it. Arora says, “I couldn’t be more excited about joining in this effort to build and sustain our competitive edge in the automotive sector.”