Gladiator buyers spend an average of $1,000 to accessorize their truck.

Although the 2020 Jeep Gladiator is only a month old, this mid-sized pickup truck has already proven to be a huge hit with Mopar. Accessories are in high demand. The average Wrangler customer spends around $800 to customize the off-roader. However, the Gladiator customer spends $200 more.

What was the story Truck In such a short period of time, was it possible to become the accessories king? Mopar, Fiat Chrysler Automobiles division, made sure that it had almost all the accessories available starting from day one. Kim Mathers, Mopar’s head of performance & accessories, confirmed this. Automotive News More than 90% of items compatible with Gladiator were at your disposal Jeep Dealers from the moment the truck was put on sale.

Mopar prepared the vehicle for market launch because it knew that customers would be interested in customizing the Ford Ranger rival with a few accessories. These accessories are very popular with off-road enthusiasts as well as truck buyers. The Gladiator is a mix of both, so FCA’s Mopar division knew it had a cash cow.

The Mopar Gladiator catalog offers a variety of accessories, including a $13 Jeep Logo Hitch Receiver Plug and a $4678 Jeep Performance Front Axle. Kim Mathers noted that protective rock rails and lift kits are very popular with buyers. However, there are many more accessories to be added to the Mopar catalog for Gladiator.

Mopar pays close attention to the feedback received from customers at various events that Gladiators can be displayed. These include annual events like SEMA Las Vegas or Easter Jeep Safari Moab, Utah.

Buyers of Gladiators are willing to spend more on accessories and go deeper into their pockets in order to get more options. The average customer spent $56,403 in May. This is quite a large sum considering that the base model starts from $33,545. Many of them were the $608,815 Launch Edition, of which only 4,190 units were in stock and sold out within 24 hours.