It offers all the conveniences that a Texan would need.
The 2020 Ram 1500 Laramie Southwest Edition brings together many popular features for the pickup. You must be a resident of Texas or one of the nearby states to get one. Prices start at $47.075, including the $1,695 delivery fee. Deliveries begin in the second quarter 2020. You can choose from the full range of powertrains available on the truck, as well as Quad Cab or Crew Cab bodies.
Exterior parts of the Laramie Southwest Edition include body-colored bumpers, grille surrounds, and mirror caps. Chrome gives the grille inserts and tow hooks a shiny look. Standard power-folding side steps allow for easier access to the cabin. The truck is equipped with 20-inch wheels that have a polished finish.
The interior of the truck comes standard with a 12-inch touchscreen infotainment screen and a dual-pane panoramic roof. Buyers get an electronic trailer brake controller, blind-spot monitoring and cross-path detection, front- and rear park assistance, remote tailgate release, rain-sensing windshield washers, and blind-spot monitoring. The buyer can choose between bucket or bench seats. Customers who choose the buckets will receive a Mopar locking center console.
Ram’s special pickup is only available in limited areas of America. This is because Ram cites Texas as the “largest truck-buying area in the world”. Ram claims that the exclusive Lone Star edition, which is only available in Texas, is the most-loved offering of the brand. These customers are very important and there is a lot of money to be made.