Stellantis Will Focus on Alfa Romeo, Peugeot Does Not Return To The USA

America, no 508 Sorry.

Stellantis is the youngest automaker worldwide, but it’s already making big strides towards reestablishing its roots. The manufacturer announced that all brands in its portfolio will have the opportunity to succeed shortly after the merger between FCA, PSA was completed at the start of the year. However, this plan does not include a return of Peugeot to the United States.

Since 2017, the French brand has been working to bring back vehicles from the country. Larry Dominique was the brand’s American head, but he was appointed to be the head of North America at Alfa Romeo on Friday. A new report suggests that this could signal the end to Peugeot’s US ambitions.

Automotive News reports Stellantis plans to focus its US operations exclusively on brands already on the market. Although this could mean that Peugeot may not return to America, it is possible.

Stellantis spoke to the publication this weekend, saying that “the new context of Stellantis with strong presence on the US market leads us focus on existing brands.” “This is why Larry will promote Alfa Romeo on this market.”

Peugeot’s plans to return to the US were first focused on the Free2Move car sharing platform. even tried the brand’s new 508 sedan with striking red details at a coffee meet in Atlanta.

Although Alfa Romeo saw a slight increase of 1.3 percent in US sales last year but the demand for the Giulia sedan or Stelvio SUV is still low. The brand will launch two new crossovers in America under Larry Dominique’s supervision and increase its sales substantially.