Talk about plot twists.
It’s a stunt. We don’t know what Kia was trying to tell us, since this is a K5 we are referring to. This sedan would do this every day in real life. To be fair, it’s possible that you will have to do this in real life sooner or later with a K5. We hope you can find some peace knowing that it can.
This stunt is part of the investment made by the South Korean automaker in a primetime slot on the Emmy Awards telecast. The K5 was featured in “what are sure to have been the most high-profile, memorable moments during the Telecast.”
Russell Wager, director of marketing operations at Kia Motors America, stated that the partnership with the 72nd Emmy Awards places the all-new Kia K5 front and centre during one of the most watched live television events. “The K5’s launch is unlike anything the midsize sedan market has ever seen, and this latest initiative highlights its ‘It Factor,’ which sets the K5 apart.